The Procter and Gamble was found by William Procter and James Gamble in the year 1837 as producers of candles and soap, the world’s top producer of household products courts market shares and billion dollar names. It was divided into three global units which were the beauty and grooming, health and well-being and household care.
The business talked about how the two persons Drug I. Jager and Alan G. “A.G.” Lafley showed their leadership as Chief Executive Officer (CEO) in the company during their term. The story of P;G ran in the ups and downs of the company and how Lafley restored the company from the declining rate of P;G from the leadership of Jager.
At first Lafley became stressed and pressured for what Jager has done in the company to the point that their sales decreased and declined and they reduced their employees and cutting cost.
The company under Lafley’s leadership took a long process; they experienced sacrificial moment and they need to take a risk and undergo into hard decisions. Lafley created strategies in order to make the company restored and those moves have helped him found a balance between sales and profit growth. Electric toothbrush (SpinBrush) was the product that made the company refocused on the big brands that drove earnings, including Tide, Pampers and Crest.
Yates, a financial manager on the Crest brand, headed a team and evaluated SpinBrush. He used a nice strategy which he broke the biggest rule of all for a company. He didn’t advertise SpinBrush for the first seven months but resulted very good that the P;G is sold SpinBrush in about 35 countries marked its quickest global rollout ever.
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