The brand offers openings to the ones willing to be a part of the brand.It wishes to open outlets in conventional places.They want to employ the ones who believe in the values, self-motivation to be successful and committed to be actively a part of this and ability to fulfil the jobs within the framework by tested system recognition and acknowledgment of the desire to grow internationally. The brand gives on-site trained employees to help prepare the new employees. They share their PR strategies furniture and design of the franchise. All the franchises of this brand have a different story. As the brand’s Coffee continues to grow nationally and internationally, we’re not looking for cookie-cutter franchises. The brand doesn’t ask for a background in coffee, restaurants or business ownership, what they look for is a passion for coffee and serving people. The core values of the brand are hospitality, passion and community .All the franchise are not the same in image and thinking they bring the spirit of New Orleans and the soul of coffee to the world, but together, they build a brand that’s bringing the?soul of coffee?and the spirit of New Orleans to the world. The brand recently celebrated its 40th anniversary. It has had initial success with over 90 national and international locations. The coffeehouse is seeking franchises across the United States with a particular focus on Texas, Mississippi, Alabama, and Georgia, and internationally in France and Malaysia. This will build on its accomplishment of already awarding several national multi-unit agreements and master international agreements in Vietnam and Kuwait. New Orleans-based PJ’s Coffee hosted its inaugural Veteran Franchise License Giveaway and chose Marine Corp Veteran Jeff Hateley as its winner and latest franchisee, according to a company press release.