The American ideology that directed the position of Women in the society was developed based on the conditions of World War II. Although, World War II occurred few years before the 1950’s, its influence on shaping the society was eminent. During the war, the loss of male population increased tremendously, increasing the workload of women. Female took on jobs that were done by males before, such as service jobs. However, after the return of the men from war, women had to return to being devoted wives and mother. By the late 1950’s, the percentage of working women decreased. According to Bureau of labor statistics, women’s labor force participation was at a rate of 37 percent during the war. About 350,000 women had participated in the war by joining the army. However, it experienced decline by 5 percent, making the rate 32 percent by the 1950’s. Furthermore, an ideal women did not require being employed, rather, it required full devotion and skills for a housewife. For example, if the husband wanted children, the wife had to listen no matter what, meaning women had no right against the men. Although society defined “ideal women”, some women opposed this very definition of “ideal women”. They believed that there was more to life than marriage.On the other hand, despite the beginning of this gradual change in women’s role, women were portrayed particularly happy and satisfied with their roles in the advertisements while doing chores such as laundry, cooking and cleaning in the house. In the working field, women were closed off from many professions such as doctors, however some did manage to become nurses. To add on, companies even had a written policy, stating women be paid less than men. Even after the few opportunities, some families did not allow girls to work outside and preferred the old culture of housewife. Moreover, although women were allowed to vote (white women) since the 1920’s, their beliefs and perspective did not affect the society. In the 1950’s women were viewed as mere tools or objects to fill the men’s desire and the women’s perspective of life was insignificant to society.
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