Starbucks is a company that has a good image when it comes to the food service industry. In our present day it could be said that areas where you can find Starbucks are areas that are developing or already developed areas. This is because they have built a reputation whereby they are deemed to serve good and quality coffee to their customers. As result of their strongly built foundation they have, they put in a lot of work to defend their image and also provide quality for their customers and the community as whole. Their group of similar strategies put their smaller cafés out of business. This was a very bold move despite the fact that they could actually run similar shops in same areas with the notion of reducing the traffic in a particular store or speeding up work done in the store. Instead they thought of a strategy rather have having one large store which will be able to accommodate and cater for every customers needs and also hire more employees to avoid making them jobless as a result of the closure of the other stores. A good example for this is during the recession in the year 2008-2009, hundreds of stores that were underperforming in certain areas were all closed down in response to the economic downturn that was ongoing.
Another point that could be made is the fact that starbucks organization places an emphasis on being a morally good and correct organization. This because companies that practice these things tend to be great companies in the long run. As a result of the organization making their employees comfortable and having a conducive working environment, their employees tend to put out their best to serve customers and their communities. Customers who see this being practiced encourages them to patronize Starbucks more . This because they know what kind of service they’ll be receiving when they go in and buying coffee from Starbucks. It also creates a conducive environment for which consumers enjoy their coffee. Some of these stores even provide free internet to their customers making it easy for people like students to come to their stores to study and complete their assignments and gives workers the opportunity to complete their tasks giving to them at their work places.
I believe Starbucks is an organization that places a lot of value on their employees. This is because they play a major role when it comes to the running of the business. They serve as representatives to your customers. Starbucks makes a conscious effort to create a good inspiring and affectionate working environment where diversity is encouraged. This enables employees to enjoy what they do at work. Their employees are ready to serve customers or console with a warm and healthy heart. Some of the high benefits a Starbucks employee is likely to receive or enjoy are;
The most important being health care benefits. This organization places a high value on their employees. In other organizations, to receive health care benefits you must first of all be a full time employee in that particular organization. With Starbucks health care benefits are made accessible to the employees working as little as 20 hours per week. This is because everybody is treated as a very important partner to the organization. In this case Starbucks provides health benefits to part time employees. They also add to the productivity of the company. The uniqueness of this organization making health benefits easily accessible to employees took the charge over the overall investment made on the raw materials that are needed to brew the coffee.
The organization realized it is the best interest of its employees, it encourages personal interactions which actually helps them in various ways. Benefits employees enjoy is a major reason why certain companies like Starbucks do not have a high toll on employee turnover. The organization also created partnership programs whereby employees are also encouraged to purchase some of the company stocks. The employees are being provided with various stock options Which makes it very easy for them to purchase the stocks. These Stocks are set at a discounted price to employees and are made available on a semi annual and quarterly basis.
The total pay package provided to starbucks employees makes the organization being one of its kind in providing benefits to its employees. This package includes health benefits including vision and dental, stock options, a savings plan, employee stock purchase plan and then partner perks which is designed for Starbucks employees.
Starbucks also helps in assisting employees who are also schooling. They provide various scholarships to employees who qualify for it and then take them through school. It gives the chance for employees to go to school and work at the same time. They also provide a convenient and flexible schedule which make employees pick up free hours when they are made available.
In my opinion starbucks has developed and grown rapidly because of both ethical and social responsible activities and also because it provides quality products to the customers.
One major reason contributing to the rapid growth of starbucks could be said to be the strong brand image the organization has created for itself over the past years of existence.our brand is your business identity the image you wishi to portray to the world and is one of your company’s most valuable assets. Your brand communicates your business personality and shapes your clients’ perceptions of who you are. Your brand should project the expectations and promises you extend to your customers in terms of quality, service, reliability and trustworthiness and create trust and loyalty from those who do business with you.A strong brand identity helps the audience differentiate you from your competitors and can positively influence their purchasing decisions, directly impacting your profitability. But there are several myths and misconceptions that small business owners believe that can get in their way of developing a strong brand identity.
Starbucks is also growing rapidly because of the quality products and services they offer to their customers. Customer service is a key to company growth in this industry. When you have good customer service, it attracts more people to patronize what you are offering.
Another reason for the growth is as a result of ethical sourcing. The company’s indulgence in certain practices that helps the industry such as supporting farmers who grow coffee by providing them with loans and contributing to forest conservation programs.
Last but not least the way the company handles it’s employees as a part of the organization also boosts the growth of the company. This made employee loyal to the organization. They look at things that help protect the environment and preserve it for a better living. It practices recycling which helps reduce waste in the environment.