Propaganda and advertising have always been around us for a long time and without realizing they are actually adapting according to the situation of the public, and over time it became hard to distinguished the line between propaganda and the act of persuasion, because propaganda utilizes some of persuasion strategies but as a difference from advertising, it has different purposes and approaches when it comes to convey the messages to the public (Jowett & O’Donnell, 2012).
The definition of propaganda doesn’t necessarily translates to a bad thing, it is used in both positive and negative manner to influence the public opinion by spreading the information whether they are facts, an opinion, or lies (Smith, n.d.), especially during the Great War where propaganda is a common form of communication that was used. Smith (2017) agrees that propaganda is often used to manipulate other people’s beliefs or actions and it can be done easily, because of the variety of the media that can be used in propaganda such as things like posters, even things like hairstyles, clothing, etc. And propagandist would use every range of possible and effective media to achieve a certain goal that they have already set and trying to influence the mass opinion with it.
However advertising is also a common form of communication where it uses the act of persuasion, and Advertising Association of UK (2017) defined that advertisement is specifically intended form of communication where its goal is to inform and/or influence one or more people (Bullmore, n.d.), while on the other hand Jowett and O’Donnell (2012) argued that persuasion is a form of communication that is interactive and attempts to satisfy both persuader and the target audiences. But, both of the argument stated that advertising is somewhat a form of persuasion which is always used to influence or persuade a certain group or a larger range of people. Just like propaganda, advertisement uses various range of media to convey certain messages to the public. It is not unusual to see advertisement all around us, especially in this modern era, where the range of media has broaden up and the access to the media became much more easier.