Ownership&Liability: Asos would be a public limited company as it would be a company
whose securities are traded on a stock exchange and can be bought and sold by anyone.
Public companies are strictly regulated, and are required by law to publish their complete
and true financial position so that investors can determine the true worth of its stock.
Purpose: It would be to sell cutting-edge fashion and offer a wide variety of fashion-related
content, making ASOS.com the hub of a thriving fashion community.
Sector: We can see that Asos would lay in the tertiary sector as it would be providing
commercial services that support the production and distribution process
Scope: is to push into international markets next year after doubling sales, even as the
slowdown hits most of the retail sector hard so making it international as it is known around
the world and have stores in different countries.
Size: it would be a large company with over 4000+ and with over 500+ stores that are
spreaded around the world