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Institution
Date

Table of contents
Introduction………………………………………………………………………………………3
Organization Background…………………………………………………………………………3
Stock Analysis…………………………………………………………………………………….4
Uniqueness…………………………………………………………………………………………7
Leadership…………………………………………………………………………………………7
Summary of Research……………………………………………………………………………..9
Conclusion……………………………………………………………………………………….9
Works Cited………………………………………………………………………………………10
Introduction
Facebook is one of the many social-networking websites around the globe. As a CEO of an outside PR firm, I find it very interesting to analyze Facebook since the company have stocks and traded on the stock market publicly. The first Facebook IPO was on 18th May 2012 and it had over $104 billion market capitalization. This made the networking company in the history of IPOs to be the most anticipated. The content that is developed in this project will focus on the organization background of Facebook as well as the analysis of stock for the company. Furthermore, I will explore the uniqueness of the social media company in its operations and focus on one leader and the role he/she plays at the company. Also, the subject that I aim to explore in my project is crisis management and how the subject is applicable to Facebook.

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Organization Background
In the current world, Facebook exists as one of the communication platforms we have around. The type of communication involved varies between parties involved. It also exists today a sharing information network among friends. Globally and locally, the most widely used social network is Facebook and has over a billion users. Therefore, its operations both locally and globally are the same where it uses a specific program that will search through certain profile email contact and then using its membership database to compare. In the case where there is a match, Facebook then gives the option of adding that person as a friend. It also operates based on the location, demographic and profile information particularly when it comes to Facebook Ads. “These ads are regulated according to the targeted market.” (Ehlers, John, pg. 33)
The headquarters of Facebook is located in Menlo Park, California previously located in Palo Alto, California which could no longer provide space. The company has been around for a while since it was launched back in 2004. This means that it has been operating for around 14 years. In terms of business, I will describe Facebook as an online social media company based in America as well as a social networking service company. There are many services and products that make Facebook be known for. The products include Messenger, Instagram among others. On the other hand, the services include advertising and connecting people (Kumar, Rajesh, pg. 24)
Stock Analysis
Facebook TICKER symbol is NASDAQ: FB from the Nasdaq website. The stocks can be bought through a broker either online or face to face. In case one wants to save on the fees from brokers, you can buy stocks directly from the company.

Facebook Inc. sticker is as shown below:-

The company’s stock is traded at NASDAQ. The stock performance for the past 6 months, 1 year and 5 years is as shown below.

6 months

For the last six months, the prices of the stock price have been fluctuation. In February, the price started dropping but would later recover in March. The stock price hit bottom in April when it hit a price below $156. The share price in Facebook Inc. dropped below the IPO after the company’s CEO announced measures to help the company recover. By taking up money from its advertisers, the company was able to increase the gap in the lead against its competitors.
1 year

5 years

The prices of the stock have been fluctuating for the last year. It was highest in mid-august but would later drastically drop before the end of the month. The changes in the stock price can be attributed to the fact that the company decided to adopt a growth strategy that focuses on future investment. The management is geared to maintain the constant growth despite the increase in the overall revenue. For the last five years, the company’s stock price has been increasing constantly. As a tech firm, the management has been able to set expectations which can be easily surpassed. Despite the mixed results in the net revenue over the years, Facebook has been able to gain the trust of its investors by increasing the advertising revenue.

Uniqueness
The one thing that I find very unique with Facebook is that it is such a marketing platform which is very powerful. This can be explained well by the unique demographics of Facebook. This implies that there is potential and every brand, as well as every company, needs to consider the platform presence. It also goes well with the specific content strategy of Facebook. Facebook covers well the young adult age brackets and this will be very crucial to man marketers in reaching their target market. According to the BI Intelligence report, the Facebook demographics were broke down and it was concluded how the platform is powerful for products, brands, and companies. “Compared to other platforms, the demographics breakdown statistics are more compelling compared to other platforms.” (Ehlers, John, pg. 45)
Leadership
One of the co-founder members of Facebook is Mark Zuckerberg who is an American technology entrepreneur and philanthropist. He is the CEO and chairman of Facebook. He excelled well at Ardsley High School. He studied at Harvard University but he dropped and later got back and graduated. Mark Zuckerberg career started at an early age and he had a reputation as a skilled developer soon after enrolling at Harvard in 2002. He started Facebook while at Harvard with several friends and later dropped out of school so as to focus on the full-time social network. He was a statesman who was polished and prepared his career as CEO by carrying his business card. He has achieved more and currently, he is an admiration CEO to many. The CEO plays the role of running the platform. He makes Facebook primary responsibilities and acts as the company communication main point. Mark was the co-founder of Facebook and he has been here for almost 14 years. The main impact he has on Facebook is making it a popular platform for social purposes playing a big role in making the world a global village.

Summary of Research
Like every other organization, crisis management at Facebook is not rare. Crisis management refers to that process which Facebook uses in order to deal with an emergency situation that is sudden. However, I feel the platform has failed to address crisis management well and has found itself on the bad side when failed to follow crisis management basic rules. Crisis management has been applied well or to me, it appears Facebook has ignored to study them following its reaction to the Cambridge Analytica scandal unfolding. The scandal has been confused, defensive and clumsy. The scandal was how Cambridge Analytica had unauthorized accessed data of more than 50 million Facebook users. This has left Facebook in deep crisis as Mark Zuckerberg struggle to defend the company.
Conclusion
In conclusion, I find it very interesting to analyze Facebook as a PR firm CEO. From the first Facebook IPO, I find it interesting to analyze the stock at different intervals. I have been able to explain why I think the platform is a unique organization from the leadership of Mark Zuckerberg. However, I fell the company needs to find ways of addressing its worsening crisis involving Cambridge Analytic (Ehlers, John, pg. 78)
Works Cited
Ehlers, John F. Cybernetic Analysis for Stocks and Futures: Cutting-edge Dsp Technology to Improve Your Trading. Hoboken, N.J: Wiley, 2013. Internet resource.

Kumar, Rajesh. Strategic Financial Management Casebook. , 2017. Internet resource.

Lloyd, Thomas K. Successful Stock Signals for Traders and Portfolio Managers: Integrating Technical Analysis with Fundamentals to Improve Performance. , 2013. Internet resource.

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