“Even if everything is now digital“Even if everything is now digital

“Even if everything is now digital, who doesn’t want to have more than just the track…I would say the track is the burger and the music video is the full meal deal with fries and Coke”?—?Simon Cahn. Music is critical to adolescents, because it grants them to illustrate an ‘image’ to the outside world and to please their emotional needs. In this essay we will discuss three music videos the first one is “No Reason” by the singer Bonobo the genre of the song is downtempo, the second music video is “Young and beautiful” by the singer Lana del ray the genre of the song is Indie rock. Finally, the last music video is “Fix you” by the band Coldplay the genre of the song is Indie Rock.
According to the writer “Karel Reisz” in his book (The Technique of Film Editing, 1953) diegetic music is any music whose cause can be seen on screen or whose cause is signified to be present by the action of the film. Both “Fix you” and “Young and beautiful” showed forms of diegetic music. On the contrary, non-diegetic music is any music whose cause is not in sight nor is it signified by an action and this can be seen in the music video “No reason”. There are several types of shots as what has been shown in the book “The language of film” by the authors (John Marland, Robert R. Edgar & Steven Rawle, 2015) close-ups concentrate more on the human face and they are usually used to highlight the importance of the object focused on and this can be clearly seen in “Young and beautiful” to create a closer relationship between both the singer and her audience encouraging recognition also it helps to show her more sympathetic and agreeable while the same technique was also used in “Fix you” while the singers where performing the song to emphasize the emotions and to show how much the song means to the singers. Another example of a shot is a low-angle shot which was expressed throughout “No reason” it concentrates more on the size and power of the person or object filmed. There’s also two different type of shots that together made a very intense view for the music video “Fix you” after the first minute there was a long shot of “Chris” the lead singer a long shot this is where the objects filmed are outstanding but the background is still dominant as stated in the book “Film Art” and the second type is a medium shot which also as stated in “Film Art” by the authors (David Bordwell & Kristin Thompson, 2001) is a shot that concentrates more from the waist up and here the expressions and reactions of the person being filmed is more evident. Another shot that was really evident in the first few seconds in the music video of “Fix you” is an establishing shot of “Chris” the lead singer of the band in a place that looks somehow like a tunnel and as said by the author “Tim Dirks” an establishing shot is a long shot in the beginning of a film that gives a full view of the place where the film is being shoot and to give the viewer an idea about the film being viewed an idea about the location the time Finally, according to the author “Noel Burch” (Theory of film practice, 1981) fade out is the when the shot gradually appears from a darkened frame and this technique was used in both “Young and beautiful” and “Fix you”. Tracking according to the writer “Noel Burch” (Theory of film practice, 1981) is the movement of the camera on a pre-laid track either in or out and this technique has been a widely used filming technique and is a similarity between all three music videos. According to the book “Film Art” by the authors ( David Bordwell & Kristin Thompson, 2001) screen time is usually not equal to real time as the screen time must be prolonged to emphasize on all the details and to help make the story more fruitful and have a spice of suspense and this is clearly portrayed in “Fix you” and “No reason” but the total opposite was shown in “Young and beautiful” as the screen time was equal to the real time. The reason why “No reason” and “Fix you” don’t have equal screen time and real time is because “No reason” was sped up and so screen time was less than the real time in the end and “Fix you” contained both a fast-motion and a slow-motion where the screen time will be greater than the real time according to the author “Tim Dirks” (cinematic Terms, n.d) slow motion is when a film is filmed at a speed faster than normal speed and then is edited to normal speed causing it to appear slower than normal giving a dramatic era or to fully capture what’s going on. In contrast fast-motion or accelerated motion this is used to shorten reality or to highlight a scene and this is created by filming a scene at a rate slower than normal and then edited back to standard speed and this usually as a comic effect or in the case of “No reason” is a fast track-out in the end of the video. All three videos were also similar in yet one more thing as they were all mostly on-camera (on-screen) “Lana del ray” was mostly on-camera in “Young and beautiful” as well as “Chris” in “Fix you” in addition to the Japanese actor in “No reason”. Confirming what author “Tim Dirk” (cinematic terms, n.d) on-camera means that the person or the object being filmed is within the borders of the camera on the other hand off-camera (off-screen) involves any action or dialogue outside the borders of the camera.
Lastly, the Mise-en-scene according to the book “Film Art” (David Bordwell & Kristin Thompson, 2001) is the most and only thing that sticks to the viewers brain is the costumes, the make-up, lightning and shortly the era of the movie. In “Young and beautiful” it had a nostalgic and mournful feeling to it and as for the location it had a 1920’s art decoration fashion, dark room. The singer “Lana del ray” had diamond tears on her cheeks which looked like a tattoo. Dark, fuzzy effects were added to the footage to give it a vintage, antiqued feel. For the lightning black lights were used to conceal her details and bright lights where used to highlight her curves and prominent features portraying her as charming and tempting. “Fix you” had a very sad and heartbreaking era too the location were streets with natural lighting adding to the quiet, solemn feel of the music video. Finally, “No reason” was filmed in a studio and the location of the room was repeated into 18 different locations each location smaller than the other and this technique was used to show how repeated and unchanging the life of the Japanese actor is.
In conclusion, all the three music videos had a deep sad story to it that was perfectly portrayed in the music videos it was obvious how much the lyrics of the songs corelated with the music videos. In “No reason” the idea of the music video was inspired by the Japanese phenomena “Hikikomori” which is a psychological condition that causes a Japanese young man to stay in their bedrooms for as long as years sometimes just to run away and block all the stress and expectations the world can put on them. While in “Young and beautiful” it was all revolving around the fear of a young lover from aging. It all rotated around pleasing a lover, remorse and the sadness of aging. Lastly, in “Fix you” it suggested that when someone starts fixing someone who has been broken in the beginning, they are usually not very responsive, and everything is quite dull but, in the end, when they start to open up everything becomes happier and brighter and this is reflected in the end of the music video.
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Bordwell, D., & Thompson, K. (2001).Film Art: An Introduction. (7th edition). New York: McGraw-Hill Education.
Bordwell, D., & Thompson, K. (2001).Film Art: An Introduction. (7th edition). New York: McGraw-Hill Education. 176-228.
Burch, N. (1981). Theory of film practice. London: Secker & Warburg.
Dirks, T. (1996, n.d). Film Glossary. Retrieved from http://www.filmsite.org
Marland, J., Edgar, R., & Rawle, S. (2015). The Language of Film. (2nd edition).
Reisz,K. (1953). The Technique of Film Editing. (2nd edition). New York. Hastings House

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