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Assignment context Population services international [PSI] Historical background Population Services International [PSI] was founded in 1970 with the main aim of improving reproductive health using commercial marketing strategies

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Assignment context
Population services international PSI
Historical background
Population Services International PSI was founded in 1970 with the main aim of improving reproductive health using commercial marketing strategies.
Organisation’s vision, mission, values and size
Vision
Mission
To make it easier in the developing world to lead a healthier lives and plan the families they desire.

Values
Pragmatism
We strive for excellence but useful and timely are better than perfect.

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Honesty
We act with integrity, share what we achieve and admit when we fail
Collaboration
We believe that partnering drives or achieves impact
Trust
We have confidence in our people to make good decision.

Commitment
We build local capacity programs that last.
Measurement
We believe in evidence, research metrics and evaluation to inform our choices.

Objectives
Promoting global health
Helping to build sustainable solutions for the worlds serious health issues
Providing simple, affordable and effective health interventions that saves lives
Strategies
Communicating for social change
Increasing empathy with beneficiaries
Prototyping
Beneficially engagement
Developing markets
Identifying market failures
Determining the most appropriate interventions needed to improve demand and supply
Health care network; social franchising health services.

Working with private branded health cares and pharmacies
Working with private branded health cares and pharmacies
Marketing products and services
Size
More than 8,900 staff
95 percent of workers are based in their home countries
Main markets where it operates
With its headquarters in Washington DC, PSI has a European office in Amsterdam and it runs its programmes in 50 countries across the world; to be precise in Latin America, Asia and Africa
Products and services offered
Oral rehydrating therapy
From 1985
Tuberculosis
From 2004
Malaria
From 1990s
Safe water
From 1990s
Water, hyngiene and sanitation
Contraceptives and reproduction health
HIV prevention
Abstinence
Fidelity and condom use
From 1985
Key competitors
Care international
5.1.2
Main customer segments
Outline of the chosen contemporary social issue
Water, Sanitation and Hygiene WASH
842000 people around the world die every year because of diarrhea and other diseases associated with unsafe water, inadequate sanitation, fecal sledge management and poor hygiene and practices.

WASH aims at improving the health of low income families in the developing countries through access to and use of WASH products and services.

POPULATION SERVICES INTERNATIONAL. PSI
BACKGROUND
A 501 registered non-profit organization.

It was founded in 1970 to improve reproductive health using commercial marketing strategies. Mostly works in family planning for 15 years hence its name PSI. IN 1985 it started promoting oral rehydrating therapy. PSI first HIV prevention project – which promoted abstinence, fidelity and condoms began in 1985. PSI added malaria and safe water to its portfolios in 1990s and TB in 2004.

GEOGRAPHICAL POSITION
PSI world headquarters is in Washington DC, European office it’s in Amsterdam and they run their programmes in 50 countries across the world to be precise in Latin America, Asia and Africa
More than 8900 staff work for PSI and 95 percent workers works in their home countries
PSI OBJECTIVES.

Promoting global health
Helping to build sustainable solutions for the worlds serious health issues
Providing simple, affordable and effective health interventions that saves lives
PSI MISSION
To make it easier in the developing world to lead a healthier lives and plan the families they desire.

PSI VALUES
Measurement- evidence, research metrics and evaluation to inform our choices.

Pragmatism- we strive for excellence but useful and timely are better than perfect.

Honesty-we act with integrity, share what we achieve and admit when we fail
Collaboration- achieve partnering drives impact
Trust – we have confidence in our people to make good decision.

Commitment- we build local capacity programs that last.
STRATEGIES
They achieve their objectives by
Communicating for social change
Increasing empathy with beneficiaries
Prototyping
Beneficially engagement
Developing markets
Identifying market failures
Determining the most appropriate interventions needed to improve demand and supply
Health care network; social franchising health services.

Working with private branded health cares and pharmacies
Marketing products and services
Identifying market opportunities
Understand our market audience
Design the solutions cross the 4PS price, place product and people
PROGRAMMES OFFERED
Contraceptives and reproductive health
Water, hygiene and sanitation
Malaria
HIV/TB
Non- communicable diseases
EXAMPLES OF PRODUCTS AND SERVICES
Female and male condoms
Treated mosquito nets
Water guard and chlorine
Male circumcision
Self HIV testing kit
Reversible contraceptives
ARVS treatments
SUBJECT OF INTEREST
WATER, HYGIENE AND SANITATION wash
842000 people around the world die every year because of diarrhea and other diseases associated with unsafe water, inadequate sanitation, fecal sledge management and poor hygiene and practices.

OBJECTIVES
Improving the health of low income families in the developing countries by access to and use of wash products and services.

PRODUCTS AND SERVICES
Household water treatments chlorine and water guard.

Soap
Toilets
SCOPE TARGET POPULATION
The programmer currently runs in
Household water treatments – 30 countries across Africa, asia and carribeanHand washing programmes- 4 countries
Sanitation- 12 countries
They target all population segments
Poorest- receive free products
Slightly greater resources- partially subsized products
Greater ability to pay- purchasing the products from commercial sectors

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